About PiccolaShoes

Beautiful shoes should come in your size.

Wiola, founder of PiccolaShoes

I'm Wiola, founder of PiccolaShoes. I have small feet too, and I know the frustration of finding a pair of shoes you love—only to discover that the sizes don't go small enough.

Piccola grew out of that experience: a wish for more choice for women with small feet, without having to settle for styles they wouldn’t otherwise choose.

Today, Piccola is a UK-based women's footwear brand specialising in UK13, UK1 and UK2, with styles for work, weekends and special occasions.

A personal approach to the details

I work closely with our manufacturers, selecting styles and refining details such as heel shapes, straps and finishes. The aim is a collection that feels grown-up, versatile and thoughtfully put together.

We take inspiration from current shapes and colours, while favouring designs with a timeless appeal—shoes you can return to season after season.

Leather and natural fibres

Our collection combines leather styles with selected cotton and jute designs. Materials are an important part of how a shoe looks and feels, not an afterthought.

We favour clean lines and purposeful details, with room for an occasional bow, jewel or distinctive heel. Small sizes should still offer a choice of styles.

Help from a small-size specialist

Finding your size can feel different from one brand or style to another. If you're unsure where to start, we're happy to help with size and style advice before you order.

Explore our Size Guide & Fitting Tips, or email help@piccolashoes.com with your measurements and the style you're considering.

My hope is that Piccola gives you back the pleasure of choosing shoes because you love them—not simply because they come in your size.

Thank you for being here.

Wiola